Integrated Campaigns / GTM Programs Lead

Title: Manager, Integrated Campaigns & GTM Programs, North America

Location: Remote

Job Description:

We’re looking for a strategic, hands-on marketer to serve as a key partner to the VP of North America Field Marketing, effectively acting as a “second in command” for campaign strategy and execution.

This role facilitates and orchestrates integrated, multi-channel campaign programs across all lines of business, ensuring cohesive messaging and sequenced touchpoints that drive pipeline from top-of-funnel through conversion. You’ll work closely with Field Marketing Directors, Product Marketing, Growth Marketing, and Sales to build and scale a high-performing, always-on demand engine.

Responsibilities:

• Messaging Framework: Facilitate the North America messaging framework, mapping value propositions to each line of business, persona, and funnel stage; identify and brief content gaps to Product Marketing
• Integrated Campaign Calendar: Design quarterly campaign themes and maintain the North America campaign calendar, aligning LOB priorities, product launches, industry events, and buying cycles into a unified, sequenced plan
• Customer Programs Orchestration: Develop customer programs and communications strategy based on whitespace analysis; partner with LOB leads, Growth Marketing, and Product Marketing to map account-specific, multi-touch programs
• Digital & Paid Media: Own strategy, structure, and requirements for digital campaign execution to optimize pipeline influence, ROI, and CAC
• Lead Nurture & Automation: Partner with Field Marketing to design and maintain lead nurture tracks by persona, LOB, and funnel stage
• Pipeline Reporting: Guide campaign performance reporting with clear insights and executive narrative for Marketing and Sales leadership

What You Bring

• Strong demand generation mindset – you start with the buyer and build connected, full-funnel programs
• Ability to orchestrate complex, multi-channel campaigns across lines of business
• Influential and collaborative; able to drive alignment without direct authority
• Solid depth in marketing automation, lead nurture strategy, and funnel optimization
• Strong communication skills with the ability to translate performance into business impact

Requirements:

• 7+ years of B2B marketing experience, including demand generation or integrated campaigns
• Experience in enterprise software, SaaS, and/or InsurTech/FinTech preferred
• Demonstrated success executing multi-channel campaigns that drive measurable pipeline impact
• Experience partnering cross-functionally across Field, Product, and Growth Marketing
• Proficiency with marketing automation platforms and Salesforce
• Bachelor’s degree required

At Sapiens, we are dedicated to building a diverse, equitable, and inclusive work environment. We believe that diverse perspectives, backgrounds, and experiences make us stronger and more innovative. We are committed to creating a culture where every individual is valued and can thrive regardless of their race, ethnicity, gender, age, sexual orientation, gender identity, religion, disability, or any other characteristic.

Sapiens is an E-Verified & Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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